Best Practices For Online Surveys – Part 4
Steve Murphy presents a webinar discussing best practices for conducting surveys online, with a focus on how Cvent clients have benefited from their use. To attend a live version of this presentation, register online at http://www.cvent.com/products/survey-webinars.shtml.
Solid questions and response options are key to a successful survey. Using all the tools and potential question types available, a surveyor can create questions to match research objectives. Crucial to this endeavor is the ability to create questions that will be interpreted similarly by all respondents. Steve highlights several common missteps that can be taken when writing survey questions, as well as how to avoid them.
Duration : 0:6:27
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